Cookie policy

1. Intro

This Cookie Policy aims to explain in a transparent and specific way how we use the personal information we collect through your use of our website. In this spirit, this Cookie Policy details how, when, and why we use cookies on our platform.

This website uses cookies not only to ensure that we offer a unique and personalized experience when searching for your new home, apartment, or any other type of property, but also so that we can share aggregated data with our technology partners to continuously and comprehensively improve our Website and your browsing experience.

By continuing to explore the KW Portugal Website (at www.kwportugal.pt), you expressly agree to our Cookie Policy.

2. What Are Cookies?

Cookies are files that contain small fragments of information which are stored and downloaded onto your device every time you visit a website (and which usually have a unique identifier). In the case of KW Portugal, they will be used whenever you visit www.kwportugal.pt (hereinafter referred to as "Website" or "Platform").

Some cookies will only be triggered if certain functionalities are used, while KW Portugal may use other cookies that are always generated and utilized. Additionally, KW Portugal and other external services may store permanent cookies, which are stored at the browser level on your access devices and are used whenever you make a new visit to the Website (provided that they are defined as necessary for the proper use of the platform), as well as temporary session cookies that remain in your browser’s cookie file until you leave the Website.

You can learn more about which cookies we use from the list provided below. KW Portugal undertakes to update this list quarterly, so it may not always reflect the cookies that are actually in use.

We may also use web beacons, tags, or scripts on our Website or in emails sent by KW Portugal or its associated Consultants, so that we better understand the usage patterns of our Platform and the results may be reported based on third-party services, using both individual and aggregated data.

For more information about cookies, you may consult two platforms that provide more detailed information about cookies and that have no commercial or legal relationship with KW Portugal: http://www.allaboutcookies.org or https://www.aboutcookies.org.

3. Why Use Cookies?

The use of cookies is nearly universal on all websites, causing no harm to the devices (computers, tablets, mobile phones) on which they are stored and allowing for a better user experience on the platforms – both in terms of performance and navigation – as the content provided will be more aligned with the real needs and expectations of users.

Thus, cookies allow the Website to remember information about your visit, such as your preferred language, your location, the recurrence of your sessions, and other variables that we consider relevant to make your property search experience much more comfortable and efficient.

4. Cookies Used

KW Portugal details below the information related to the cookies used on our Website, as well as identifies which partner entities are authorized to place cookies on our platform (explaining individually the added value of including these partners on our platform).

The KW Portugal Website, or emails sent by KW Portugal (or by any of its associated Consultants), may contain links to other websites or applications, including those of our partners. If you access one of these links or applications, please note that the respective Cookie Policies are the sole responsibility of the entities that manage them. For this reason, read the Cookie Policies of other platforms or applications before using them.

KW Portugal uses four types of cookies on its Platform:

a. Strictly Necessary Cookies

These allow you to browse the Website and use most of its available features. Without these cookies, the real estate search service on the platform, as well as contact with KW Portugal’s associated Consultants, may not be provided or may not function properly.

KW Portugal uses these cookies for the following reasons:

To allow our servers to respond to certain actions on the Website, or simply to allow our users to navigate the platform, since without these cookies, it would not function on your device.
To ensure a consistent user experience during your visit to the KW Portugal Website, providing updated and consistent information.
To contribute to better dynamic distribution on www.kwportugal.pt, ensuring the best speed and performance while navigating the platform.
To guarantee a consistent experience even when KW Portugal implements improvements on the Website.

Cookie Name: Google Analytics
Responsible Entity: Google Inc.
Purpose: Session logging, page movement, and interaction with content for statistical purposes.

Cookie Name: KW Portugal
Responsible Entity: KW Portugal
Purpose: Anonymous session logging maintained from the moment you enter this site until you leave, to remember user preferences.

Cookie Name: Cookie Consent
Responsible Entity: Silktide Ltd.
Purpose: Records the user's consent to our cookie policy.

b. Performance Cookies

These are used anonymously for creating and analyzing statistics, in order to allow continuous improvement of the Website and, thereby, an increasingly better user experience for those looking for a property to buy or rent.

KW Portugal uses these cookies for the following reasons:

For Analysis: We use Google Analytics to better understand how customers are using the Platform, helping in the management of performance and design of the Website. Google will store this information, so to consult Google's Privacy Policy, please visit google.com/intl/pt/policies/privacy.

For Testing: To test different product design combinations and also improve the customer experience when searching for their new home or place of business, as well as the performance of KW Portugal’s real estate portal.

Cookie Name: Google Analytics
Responsible Entity: Google Inc.
Purpose: Session logging, page movement, and interaction with content for statistical purposes.

Cookie Name: KW Portugal
Responsible Entity: KW Portugal
Purpose: Anonymous session logging maintained during your visit, to remember user preferences.

c. Functional or Preference Cookies

These store the user's preferences regarding the use of the Website, so that you do not have to configure them again every time the platform is visited from the same device.

KW Portugal uses these cookies for the following reasons:

To maintain the Website settings, such as your language preference.
To facilitate the use of the platform, for example, by pre-filling certain fields based on previous browsing.
To detect whether a certain functionality has already been used (for instance, to prevent the same contact form from being filled out by the same user repeatedly).
To satisfy a user request, such as sending a comment.
To personalize the browsing experience on www.kwportugal.pt with relevant highlights, defined based on your previous searches, views, and contacts.

Cookie Name: Google Translate
Responsible Entity: Google Inc.
Purpose: Records the language chosen by the user to provide the automatic translation service during browsing.

Cookie Name: Google Maps
Responsible Entity: Google Inc.
Purpose: Collects anonymous information about interaction with the map for statistical purposes. (Used only by Google)

d. Third-Party or Advertising Cookies

These measure the success of applications and the effectiveness of third-party advertising. They can also be used to personalize a specific functionality with the user’s data.

They direct advertising based on each user's interests, aiming to target advertising campaigns according to users' tastes, and furthermore, they limit the number of times each ad is seen, helping to measure advertising effectiveness and the success of the Website's organization.

Cookie Name: AddThis
Responsible Entity: AddThis Inc.
Purpose: Session logging and interaction with content for statistical purposes and to provide social sharing mechanisms.

Cookie Name: Hotjar
Responsible Entity: Hotjar Ltd.
Purpose: Logs navigation and interaction with content across multiple pages during browsing for statistical purposes and behavioral analysis.

Cookie Name: Facebook
Responsible Entity: Facebook Inc.
Purpose: Records activity and interaction with Facebook content for behavior analysis, interactions with ads, and statistical purposes (used only by Facebook).

Cookie Name: Doubleclick
Responsible Entity: Google Inc.
Purpose: Records users’ actions after interacting with ads to measure and adjust the effectiveness of advertising (used only by Google).

Cookie Name: Youtube
Responsible Entity: Google Inc.
Purpose: Collects anonymous session information and interaction with videos for statistical purposes and activity logging regarding any ads on the content (used only by Google).

The first three categories of cookies (strictly necessary, performance, and functional or preference) are essential to maintaining the efficiency, effectiveness, and ease of use of the Platform, as well as ensuring an immersive and coherent experience; therefore, we do not allow these to be independently disabled.

The KW Portugal Website also uses functionalities that are entirely managed by third-party entities external to KW Portugal, such as the “Share” or “Like Page” buttons from Facebook. These functionalities may collect the user’s IP address, the pages visited on the Platform, and generate a cookie so that the functionality behaves as expected. The interaction of users with these tools is exclusively governed by the respective entities’ Privacy Policies.

The main advertising and media partners that may place cookies on your computer when visiting the KW Portugal Platform are listed below, with links to their websites where you can consult their respective Privacy Policies and information about cookie control and opt-out options.

Partner Name: Google Inc.
Partnership Purpose: The cookies are primarily, though not exclusively, used to analyze traffic dynamics, enabling the anonymized characterization of usage profiles based on the location, origin, and destination of users, as well as to display maps associated with properties or to ensure that the content is presented in the language most relevant to the user’s geographic location.
Privacy Policy on Partner's Website: Open

Partner Name: Addthis Inc.
Partnership Purpose: Session logging and interaction with content for statistical purposes and to provide social sharing mechanisms.
Privacy Policy on Partner's Website: Open

Partner Name: Hotjar Ltd
Partnership Purpose: Logging page views during browsing for statistical purposes and behavioral analysis.
Privacy Policy on Partner's Website: Open

Partner Name: Facebook Inc.
Partnership Purpose: Recording activity and interaction with Facebook content for behavior analysis, ad interactions, and statistical purposes (used only by Facebook).
Privacy Policy on Partner's Website: Open

Partner Name: Silktide Ltd.
Partnership Purpose: Records the user’s consent to our cookie policy.
Privacy Policy on Partner's Website: Open

At any time, you can check and manage your advertising cookies by visiting: http://www.youronlinechoices.com/pt/your-ad-choices.

5. Managing Cookies

Users can always configure their devices and browsers to accept all or some cookies, to be notified whenever a cookie is set, or to never receive cookies. In order for you to manage your cookies in a simple and intuitive way from your browser, you can use one of the links below:

For more information on “Private Browsing” and cookie management in Firefox, click here
For more information on “Incognito Browsing” and cookie management in Chrome, click here
For more information on “Private Browsing” and cookie management in Internet Explorer, click here
For more information on “Private Browsing” and cookie management in Safari, click here
For more information on “Private Browsing” and cookie management in Opera, click here

If you prefer to restrict, block, or delete cookies that KW Portugal uses on its Platform, you will automatically consider this Website as an “untrusted” entity, which may result in a significant part of the available functionalities not operating as expected.